See Like Menna  Brand Film

Credits

Client - Toyota

Agency -  Saatchi & Saatchi

Production Company - Archer’s Mark

Visual Development, VFX, Compositing - Yasuyuki Otsuki

Part of Toyota’s “Start Your Impossible” campaign –  our latest series of films puts the viewer in the eyes of 18-year-old visually-impaired British Para-Alpine World Cup athlete Menna Fitzpatrick, showing people what it’s like to ski down the world’s steepest slopes at speeds of over 100 km/hr – despite having just 3% vision.

To make an Instagram experience that lets you see the world through the eyes of Menna Fitzpatrick – and to accurately convey the skier’s perception of the world – a visual impairment filter was created in conjunction with Menna Fitzpatrick and her sighted guide, Jennifer Kehoe, with input from the Royal National Institute for the Blind in London and a team of ophthalmic consultants.

@SeeLikeMenna picked up three lions at Cannes; two bronzes in the Mobile category and in the Social Influencer category, and a silver for Use of Celebrity, Influencers & Key Opinion Leaders.